Privacy Policy

Effective Date: April 7, 2026

1. Introduction

WhatHelps.com ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and services.

By using WhatHelps.com, you agree to the terms of this Privacy Policy.

2. Information We Collect

Information you provide directly:

  • Name and contact information (email, phone, ZIP code)
  • Quiz responses about your care situation and needs
  • TCPA consent records including consent timestamp and exact language shown

Information collected automatically:

  • IP address and device information
  • Browser type and operating system
  • Pages visited and time spent on our site
  • Referring URLs and UTM campaign parameters
  • TrustedForm certificate data and Jornaya LeadiD tokens (consent verification)

3. How We Use Your Information

We use your personal information to:

  • Provide personalized aging-in-place recommendations
  • Generate and deliver your personalized guide or checklist
  • Connect you with service providers (only with your explicit TCPA consent)
  • Send transactional emails related to your assessment results
  • Improve our website and services
  • Comply with legal obligations

4. Sharing Your Information

We may share your information in the following circumstances:

With service providers (with your consent): If you have provided TCPA consent, we may share your contact information with home care agencies, home modification contractors, and other service providers in your area who can help with your specific needs. You may receive calls, texts, or emails from these providers.

With technology partners: We use TrustedForm and Jornaya to document and verify consent. These services receive limited data necessary for consent verification.

For legal compliance: We may disclose information when required by law or to protect our legal rights.

We do not sell your personal information to data brokers or unrelated third parties.

5. TCPA Consent

By submitting the contact capture form on our website, you provide express written consent to be contacted by WhatHelps.com and its partner providers by telephone (including via automatic dialing systems and pre-recorded messages), email, and/or text message at the phone number and email address you provided. This consent is not a condition of purchase or service.

We maintain records of all consent, including the exact consent language shown, the timestamp, and the TrustedForm certificate URL for each submission.

6. California Privacy Rights (CCPA)

If you are a California resident, you have the following rights:

  • Right to Know: You can request information about what personal data we have collected about you.
  • Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out: You can opt out of the sale of your personal information. Visit our Do Not Sell My Personal Information page.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, contact us at privacy@whathelps.com.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Lead data is retained for up to 3 years for compliance purposes. You may request deletion at any time.

8. Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet is completely secure.

9. Contact Us

If you have questions about this Privacy Policy, please contact us:

WhatHelps.com
Email: privacy@whathelps.com